Top 5 Social Networking Apps in Nigeria: Q4 2023 Performance

In Q4 2023, the top 5 social networking applications in Nigeria demonstrated significant activity across various metrics. Below, we provide insights into their performance trends based on data from Sensor Tower.

Telegram Messenger saw a notable increase in weekly revenue, peaking at approximately $6.8K in the final week of December. Weekly downloads fluctuated, starting at around 188K in late September and reaching a high of 214K mid-December. The app maintained a stable number of weekly active users, hovering around 5.9M throughout the quarter.

BIGO LIVE-Live Stream, Go Live experienced varying revenue trends, with a peak of about $5.5K in the last week of November. Weekly downloads remained relatively stable, averaging around 17K, with a slight increase to 20K in early December. Active users showed a modest growth, peaking at approximately 220K in mid-December.

Dingtone: Phone Calls + Texts showed consistent revenue, fluctuating between $2.4K and $3.3K, with a peak of $3.1K in the last week of December. Weekly downloads saw a decline from 11K in late September to around 6K in mid-December, while active users also decreased from 73K to around 62K by the end of the quarter.

Facebook reported steady revenue, averaging around $2K weekly, with slight fluctuations. Downloads rose significantly, starting at 249K in late September and reaching a high of 437K in mid-December. The app maintained a strong active user base, consistently around 22M throughout the quarter.

Vyke: Second Phone Number had a steady revenue performance, peaking at about $2.1K in early October. Downloads saw a spike in late November with 4.4K, before stabilizing around 1.3K. Active users increased notably in late November, peaking at approximately 21K, before dropping to 16K by the end of December.

For more detailed insights and data, visit Sensor Tower.